Blog
Groupon. Is a humor-filled resignation letter a good idea?
This week Groupon CEO Andrew Mason was cordially invited to pack up and leave his position—he was fired. Mason, who is known to be a bit quirky, thought it would be a good idea to send the Groupon employees a farewell letter in which he opines about his own failings and the potential success a new leader may usher in. …
4 Questions to Ask Your Public Relations Agency
Besides the large PR firms, boutique agencies and individual publicists saturate Dallas public relations. Consistently, I see public relations agencies tout the fact they know how to get the attention of journalists, reporters, and producers. Well, that’s great but these PR “pros” are forgetting the most important half of the equation–who’s the audience? Let me paint a picture with a …
Pizza Patrón public relations: offensive, brilliant, or both?
Nothing creates headlines like fear or controversy, so if a company wants to maximize publicity then it needs to capitalize on one of these factors. But here’s the rub (and it’s quite obvious): fear and controversy are not good for business…usually. Pizza Patrón has found a way to create controversy and obtain INCREDIBLE news coverage. The controversy is much like …
Event Promotion Tips: 5 People to Invite
With your business or organization, having an event is one of the best ways to create buzz which can lead to positive recognition and higher sales. But to maximize your event’s success immediately and (more importantly) long-term, you better make sure to send a gift card and an invitation to the following: Media. Do your research and locate the media …
Where Are The Customers?
I don’t get it, I tweet 5 times a day and post on Facebook at least 2 times per day but my business is not increasing. What gives? I see this a lot. Many businesses that I follow on Facebook or Twitter will go through a spike in activity on their pages with a ton of posts…and then slowly fade …
PR For The Holidays? Make A List
Have you noticed that lists are everywhere from blog posts, newspaper columns, and television news segments? People love lists and more importantly so do journalists and producers. But why? We are truly a short attention span society from Twitter’s 140 words to demands of 30-second responses during Presidential nomination debates (see Newt Gingrich). But our short attention span may be …
5 Ways To Waste Good PR and Marketing
1. Don’t take the opportunity. I have not personally had this experience with a client but I know others who have. PR person gets a call then calls his client with the good news that Channel 2 needs an expert interview tomorrow. “No thank you, I can’t get my hair done by then,” responds the client. Are you kidding me? …
Google +: Nice But Not Enough
As I have stated before, I am a neophyte when it comes to all matters tech. So in many ways I represent the average guy and (even more) I don’t reside in New York, L.A., or San Francisco making me even more of an average Joe. So here is my take on Google+: it’s nice but who has the time? …